Whether you have 1.000, 100.000 or one million users on your website, only a little part of those will perform the actions you would like them to do in order to generate revenue. Improve the conversion rate and revenue per user by analyzing and optimizing the customer journey.
The basis for being able to analyze and improve a customer journey on your website (or application) is a well structured tracking and a data driven mindset. If these are in place, focus on the big drop-off-areas on your website and try to understand why your users – better: which segments of your users – are leaving your website or cancelling the current process and run some A/B tests for improving the CTR or conversion rates. Ideally this kind of analysis happens before you set up a performance advertising strategy. A win-win situation for you and your users.