Data Driven & Tracking
The topic “Big Data” is on everyone’s lips – at least in the online industry. Big Data can be great. Huge! But being data driven and having a decent tracking in place does not need to be as complex as the topic big data. It’s important to have a data strategy and an idea about which data is important for your business and how you are going to make best use of it.
Being data driven means nothing other than understanding your business’ data and making educated decisions based on it: Business Intelligence! And the more data there is available thanks to a decent tracking system, the better your decisions will be and you don’t have to (and shouldn’t) rely on your feelings.